Prompt for Building a Website
I’m planning a website for [business type, described specifically]. The main goal is for visitors to [desired action, described concretely, e.g. "book a consultation" or "request a quote"]. Suggest a full page structure and a simple navigation sitemap, with a one-sentence reason for each individual page you suggest.
Planning a website before any design or code means naming your actual purpose and what visitors need to accomplish — a bare “give me a website plan” request returns a generic template of pages that may not fit what your site actually needs to do.
What this produces
A page structure and simple sitemap built around your actual site’s purpose and visitor goals, with reasoning for each page — a planning-stage foundation to hand to a designer or developer, not visual design or code.
Variations
Two ready-to-copy versions for different site types.
I’m planning a website for [business type, described specifically]. The main goal is for visitors to [desired action, e.g. “book a consultation” or “request a quote”]. Suggest a page structure and simple navigation sitemap, with a one-sentence reason for each page you propose.
I’m planning a website for an online store selling [product type, described specifically]. Suggest a page structure covering the shopping and information needs of a customer, from initial discovery through checkout, with reasoning for each page you propose.
Pair this with AI Prompts for Sales, or explore AI Prompts for Website Design if you’re looking for something related.
FAQ
How is this different from a web design prompt?
This covers page structure and sitemap planning — what pages exist and how they connect — before any visual design; use a design-system prompt afterward for colors, fonts, and layout.
Do I need this before hiring a developer or designer?
It helps — handing over a clear page structure and purpose saves back-and-forth, though a good designer or developer will still refine it with you.
Can this help me figure out what pages I’m missing on an existing site?
Yes — describe your current pages and goal, and ask specifically what’s missing or redundant given that goal.
