ChatGPT Prompts for Website Copy
Write homepage hero copy for [real business]. Real specific value proposition: [real value, stated concretely]. Real target visitor: [real visitor]. It should be clear what we actually do within the first sentence.
ChatGPT prompts for website copy work from your real page purpose and real visitor intent — a homepage that states what you actually do in the first sentence, an about page grounded in your real story, a pricing page that’s honest about your real tiers — not generic website filler that says nothing concrete.
What this produces
Homepage copy that states your real value proposition clearly in the first sentence, about-page copy grounded in your real actual story, and pricing page copy that presents your real tiers honestly. Website-specific copy structure, distinct from blog content or ads.
Variations
Three ready-to-copy versions for common website copy needs.
Write homepage hero copy for {real business}. Real specific value proposition: {real value, stated concretely}. Real target visitor: {real visitor}. It should be clear what we actually do within the first sentence.
Help me write an about page for {real business}. Real actual story: {real founding story or background}. Real values: {real values, specific to us, not generic corporate language}.
Here are my real pricing tiers: {real tiers with real features and real prices}. Help me write clear copy presenting these honestly, highlighting real differences between tiers without exaggerating.
FAQ
How is this different from blog writing prompts?
Website copy (homepage, about, pricing) has a different job than blog content — it needs to communicate value and drive action quickly, while blog content has more room to explore and inform.
Should pricing page copy hide the highest tier’s price?
That’s a real business decision — some businesses intentionally require contact for enterprise pricing, but be honest about which tiers do and don’t show pricing, rather than being vague for its own sake.
How often should website copy be updated?
Whenever your real value proposition, offerings, or pricing genuinely change — copy describing an outdated offering actively hurts conversion and trust.
Can this help with SEO for website pages?
This focuses on clarity and persuasion. For keyword research to inform what terms your website copy should naturally include, a dedicated keyword research prompt covers that separate step.
