ChatGPT Prompt for Website Design Planning

Content & Writing Updated September 19, 2026 by GenPrompto
Prompt
Help me plan a sitemap for [real business/site purpose]. Real key user goals: [real goals]. Real content I definitely need: [real content]. Starting from real user goals produces a structure built around what visitors actually need to find.

What this does

Plans real sitemaps, page content outlines, and navigation logic with ChatGPT -- structural planning before visual design.

ChatGPT prompts for website design planning work on the real content and structure decisions that come before visual design — a real sitemap, real page-by-page content outline, real navigation logic — distinct from the visual mockup work already covered elsewhere on this site.

What this produces

A sitemap built from your real business and real user goals, a content outline for a real specific page before any visual design happens, and real navigation logic that reflects how users would actually look for things. Structural planning, not visual design.

Variations

Three ready-to-copy versions for website planning.

Sitemap Version
Help me plan a sitemap for {real business/site purpose}. Real key user goals: {real goals, e.g. “book a service” or “learn about pricing”}. Real content I definitely need: {real content}.
Page Content Outline Version
Help me outline the real content for a {real page type, e.g. “services page”}. Real key information to include: {real info}. Real primary action I want a visitor to take: {real action}.
Navigation Logic Version
Here’s my real planned content: {real pages/sections}. Help me think through real navigation structure — what should be in the main menu versus nested, based on how a real visitor would actually look for things.

Who this is for

Anyone planning real website structure and content before visual design, not looking for a visual mockup — for the actual visual design and layout mockup, Prompt for ChatGPT Website Design covers that different, visual stage.

Example Output

Real user goals produce a sitemap genuinely organized around what visitors are actually trying to do, rather than a generic page list. The navigation logic version, given real planned content, produces menu structure that reflects real user search behavior, catching a structure that looks organized on paper but wouldn’t actually help a real visitor find things.

Tips for better results

  • Start from real user goals, not just a list of pages you think you need — structure should follow what visitors are actually trying to accomplish.
  • Name the real primary action for each page — content without a clear real purpose tends to be vague and less effective.
  • Think about real navigation from a visitor’s perspective, not your own internal organizational logic, which often doesn’t match how visitors actually search.
  • Revisit structure once real content is drafted — planning and actual content sometimes reveal a better real organization.

What didn’t work as well

Planning a sitemap with no real user goals in mind produces a generic page list — Home, About, Services, Contact — organized by convention rather than by what visitors actually need. Real user goals are what produce structure genuinely built around your specific site’s purpose.

FAQ

Should I plan structure before or after visual design?

Structure and content planning generally should come first — visual design works better once you know what content actually needs to fit.

How many pages should a website have?

This depends entirely on your real content needs — resist adding pages without a real clear purpose, since unnecessary pages complicate navigation.

Can this help with SEO structure too?

This covers user-focused structure. For keyword research to inform what content pages should target, a dedicated keyword research prompt covers that separate step.

Is this useful for a website redesign, not just a new site?

Yes — describe your real current structure and real known problems, and the same planning approach applies to reorganizing an existing site.

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